“Have you considered Networking?” How many of you made the same face my clients or others make when I ask them this question?

I know, I know, there are rare people, somewhat like the lions in the savannah that when I ask the Networking question answer with joy and spark in the eyes: “I love networking, bring it on!” Yes, there are a few of those, but many people do not enjoy networking.

In this article, I would like to invite you to consider a new way of approaching networking. A new intention to how you approach networking if I can suggest.

A few weeks ago one of my clients burst into a long monologue about how much they hate networking. Hate it with passion. I get it. Believe me, I do. I didn’t like to network too and I am an extrovert…Here are the main buts I hear again and again from people and how you can overcome them.

“But I am an introvert…”
Most people who don’t like to network feel that networking is about a shallow conversation, and if you are one of the people who define themselves or the assessment defines you as an introvert you probably will say: “But I am an introvert, I am just not good with networking.”
If you have no idea what is all the introversion extroversion conversation let me sum it up. Introverts are the ones who get energy from being alone and take time for internal processing before they talk, while extroverts get energy from being with others and process their thoughts while talking out loud. Now, some people got this all introvert idea wrong, introverts are not shy people, many of them are leaders and speaker. I see the difference between the introverts and extroverts as energy. Extroverts get energy from being with others while extroverts give to others their energy. What it means is that if you are an introvert, it is not that you are bad at networking, you just need to take time afterward to be alone and recharge since you gave a lot of your energy to others.
But I don’t like the feeling of selling myself
When I started my coaching business I remember telling others that there is a big distinction between selling a product or service of others you believe in and selling yourself to others. This is an experience people have when they seek a job or when they need to sell their services as the owners and soulpreneur.
When we enter a room with this mindset and the assumption that what we need to focus on is selling ourselves we feel uncomfortable. But here is one of the most important points I have learned from people who are successful in networking.
The people who are successful in networking don’t sell ANYTHING when they talk with you they focus on listening to you so they can bring YOU value. So focus on having a conversation and get to know the other person., get curious about them, ask them questions and if you listen well you will also be able to bring them value.
But if I listen and ask questions how can others know what I do or looking for?
Before I answer this question, let me ask you another question (this is what coaches do very well). When you come to a networking event or a meeting with another person, and the person who you are meeting with is talking about themselves for a big portion of the meeting, how does it feel?
When I ask these questions in a big room, I always get the same answers:
- I feel unheard and invisible.
- I think that they are using me to get what they want, but they don’t care about me.
- They only care about their pitch they don’t care about people.
In the end, we all want others to listen to our wants and needs. We want to be seen, be heard, and acknowledged. Challenge yourself to keep asking questions until you learn something interesting about them and maybe even to identify what are the points that connect the two of you. This is a good way to share your story from their needs and create a deeper connection that brings value to both sides.
But I am better at one-on-one meetings
Exactly! I am better with one on one conversations too. And this is also your goal at networking events: to identify the people at the networking event that you would like to meet with them afterward. because from what you have learned about them you can bring value to each other and even form partnerships. And yes! at times you will choose to meet just because you felt there is more to the conversation even though you know right now nothing will get out of it more than friendship, but friends can become your best referrals in the long term. Remember, networking is a long term game, don’t play the short run.
But if I spend so much time with a few people how can I reach as many as possible so they can help me?
In the end, no one will help you if they don’t know you. People help people they know and trust. It is rare for a stranger to help you find a job, or support your business if they don’t know you. Ask yourself how likely are you to recommend someone on your running group who you meet and chat with twice a week vs. a person you met for a quick 5 minutes’ conversation in a networking event? This is why I teach my clients to attend the same groups consistently. There are many groups you can join or volunteer with; Meet Up is a great place to find your people. If you like to workout find a workout group if you have a hobby join a group of people who share your passion. If you have the time I would suggest volunteering with an organization, there is no better way to get to know people and leaders in the organization and your community than volunteering with a committee, the board, or other projects. As I mentioned earlier, networking is a long-run game, people who know you, see you every week and feel as you invested in them will invest in you and help you when the day comes because they know you, not because they met you once. Remember when you enter a networking event it is not about being a social butterfly; leaving with the largest number of business cards or meeting the most people in the room will not give you an advantage. On the contrary, it will harm you. What will bring value is your willingness to focus on giving value to others.
But it is tiring for me to meet so many people.
If the idea of meeting so many people in a networking event sounds daunting, exhausting, and frustrating, here is a tip I share with my clients and my audience: “There is no networking police in networking events.” Let me suggest a different approach, rather than meeting all the people in the room and having short and non-meaningful conversations, go into a room and find one or two people that you can have a deep and meaningful conversation. After you had that experience, if you feel that your energy is low, go.
Yes, I give you permission to go.
Remember, no one is there to report your short attendance or how many people you met.
But I don’t need it I work in the same company for so many years…
And one day you won’t, or you will not want to work in that company anymore. Here is the deal, finding a job is first and foremost about connections, whether if it is for a new opportunity in the company you work or in another organization. If we don’t take time to invest in these relationships when the day comes we will find that opportunities go to the peers that invested their time in networking with other leaders and members in the organization and beyond. Again - people help, support, refer people they know and trust if people don’t know you and trust you inside or outside the organization they will need to refer you, or introduce you or advocate for your success. Don’t wait like many of my clients until it is too late, it is NEVER too late to network even if you work in a company; Volunteer inside your company to support an initiative of interest, volunteer as a board member in an organization of interest or a professional association, join a mastermind group or join a group that can help you work on your skills like ‘toastmasters club’ (a speaking club). There are many ways to network even when you work full time.

You can see that there are many buts, but I believe and also see from the conversations with my clients and groups that the more they work on the muscle of networking the more energy they have to network with people. The more they network with the focus in mind on bringing value to others, the more opportunities and relationships they see for themselves and beyond.